Wall Street Journal had an article on Miller's Brew Blog which isn't bad but then I wrote about it 2 years ago when it was getting started. I don't link to the site, but I have kept it on my RSS feed list and actively read the posts.

I think most of my points from my original review still apply though the site still doesn't have a blogroll, doesn't seem to be reading other blogs, and all too often covers things that aren't beer related. Mr. Schuhmacher of Beer Business Daily may not be a fan of the Brew Blog, but he ought to be as his publication is regularly referred as the source for much of the site's material.

In my original post I encouraged Mr. Arndorfer to use his platform like Scoble had at Microsoft to give the company a human face. Sadly this is still probably the biggest missed opportunity of the last two years. He could have done interviews with the brewers, quality control, and many other areas of the company given his access, but they haven't materialized. I don't know if Mr. Arndorfer hasn't thought to explore the topic or just company politics preventing it.

The interesting thing is the contrast of styles while Miller pays for the Brew Blog to operate, Anheuser-Busch has been actively talking and interacting with bloggers and podcasters at events, admittedly inviting and covering costs for many of these people. It will be curious to see over the next few years to see which method will be more productive.

Postscript - I just realized I learned more out of the one Wall Street Journal article about Mr. Arndorfer than in two years of reading his writing.